A brand is not the logo. It is whether a new customer understands you, can reach you easily and trusts what they find. Answer each question honestly—“partly” counts as no.
The five universal checks
- A new visitor can tell within five seconds what you offer and who it is for.
- Your name, contact details, hours and services match on your website, Google profile and social pages.
- Every enquiry—call, WhatsApp or form—has a named owner and gets a reply the same working day.
- You know how many enquiries became customers last month.
- You ask every customer for honest feedback the same way and reply to reviews.
Three checks specific to weddings
- Every wedding you showcase has the couple’s permission and credits vendors properly.
- An enquiry gets a personal reply, availability check and pricing guidance quickly.
- Couples can describe your style in a few words.
What to fix first
- Mostly “no” on the first two: start with brand clarity. Explain the process and agreed scope alongside the visuals.
- “No” on enquiries and follow-up: fix the customer journey. Use a warm, structured planning brief.
- “No” on feedback and trust: start with information accuracy and a response process. Create an approval and attribution register.
Take the interactive version to get a score out of 100 and your weakest area. The score is calculated in your browser. A follow-up enquiry is separate and is sent only if you choose to submit it.
Want this checked for your wedding planner?
Wedding enquiries matched to your dates, style and delivery scope. Start with diagnose the problem from ₹30,000, or take the free two-minute brand check.
